What is it that really makes a difference in your coaching?
I was asked this ever so practical question when I recently pitched for a piece of coaching work at a large plc. I could have given an insightful academic response of course, yet the answer is simple and uncomplicated (unlike the coaching market place): ‘It is the coach as a person, rather than the application of particular techniques or methods’, that’s what my Lecturer at Oxford Brookes: Tatiana Bachkirova writes about in her
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